Marketing Manager - Salt Lake City, UT

Marketing Manager

Myriad Genetics, Inc. - Salt Lake City, UT

Minimum Education

Bachelor's Degree

Job Number: 121606134

Job Description

Myriad Genetics is seeking a Marketing Manager to join our Oncology Business Unit. This position will be responsible for leading the launch of myRisk™, a multi gene hereditary cancer panel, into the hereditary cancer market.   myRisk™ is currently in the early access phase with an anticipated full commercial launch date of September 2014.  The goal is to convert customers from our legacy products (BRAC Analysis and COLARIS) to myRisk™ which will improve the identification of cancer causing mutations and lead to better management of a patients future cancer risk. 

Requirements:

Strategy

• Strategic plan formulation, monitoring and adherence
• Market screening/analysis
• Market research
• Development of product/segment positioning
• Investigation of new markets/products/line extension

Market Evaluation

• Gathering, collating and evaluating market research
• Monitoring competitive activity
• Monitoring clinical landscape
• Identifying customer needs
• Pricing analysis

Tactical plan

• Development and timing of tactical marketing plan
• Development of tactical budget

Initiative Monitoring

• Monitors internal and external resource progress on tactical initiatives
• Manages tactical initiatives to established timelines and reports to Product Manager
• Monitors expenditures to budget and reports to Product Manager
• Determines ROI on initiatives and reports to Product Manager

Initiative Execution

• Carries out internal short- and long-term tactics in support of strategic plan for Business Unit
• Reports internal initiative progress to established timelines

Cross-Functional Support and Communication

• Executes support for Business Unit sales activities
• Assists with and executes sales/market tool development and implementation
• Assists in generation and presentation of educational/informational material to Business Unit Sales Force and selected internal/external groups
• Participates in, reports on and assists in planning response to cross-functional input and feedback (e.g., Customer Service, Marketing and Sales Operations)

• Bachelor’s degree and 2-3 years marketing experience
• Experience in utilizing diverse marketing channels to maximize promotion
• Product launch experience within the pharmaceutical, diagnostic, or device industries preferred
• Digital media experience preferred

PI70847042

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