Marketing Manager
Manheim - Orlando, FL
Job Number
124395545
Job Description
This position manages and coordinates the design, production and promotion of planned marketing programs and advertising material for the Auction, including producing the layout of advertisement, sale catalogs, promotional mailings, etc.
Responsibilities Establish strategic marketing plans to achieve Auction objectives for services and upcoming sales. Develop and execute marketing programs to reach goals regarding revenues and profitability.
Education:
High School Diploma or equivalent required.
Experience:
1 - 3 years advertising experience required. Experience in the automobile industry or the Auction business preferred.
Competencies/Skills:
Strong communication and interaction skills required. Effective and competent management, sales/marketing, and organizational skills required. Knowledge of typesetting and advertisement layouts necessary. Good computer and software knowledge essential.
Accomplishments
(Degrees, Certifications, Languages):
Degree in art or advertising preferred.
Physical Demands:
Work Environment:
Ability to sit or stand for prolonged periods of time. Vision abilities required include close, distance, color, and depth perception.
Closing Statement Manheim Auctions, Inc., a wholly owned subsidiary of Cox Enterprises, Inc., is the highest volume operator of wholesale vehicle auctions in the world. Manheim also provides Internet commerce through AutoTrader.com and Manheim Interactive. In addition, the company provides dealership management systems, dent repair, and vehicle certification and inspections programs. Manheim is an Equal Opportunity Employer and a Drug-Free workplace. Please use the Cox Career Network at http://www.coxenterprises.com/coxcareer/ to submit your resume.
Responsibilities Establish strategic marketing plans to achieve Auction objectives for services and upcoming sales. Develop and execute marketing programs to reach goals regarding revenues and profitability.
- Analyze marketing programs and adjust strategy and tactics as necessary to increase effectiveness. Plan and conduct market research to identify opportunities for increased sales.
- Manage development, production, and distribution of promotional and collateral materials in collaboration with the Sales Manager to support sales and marketing programs.
- Plan and oversee execution of promotional activities including print, electronic media, trade shows, direct mail, displays, and signage. Plan, promote, and execute sales meetings and events.
- Review analysis of marketing surveys and provide post-event market reports, analysis, and regular status reports to the General Manager on all programs.
- Maintain customer database and approve the use of internal and external mailing lists.
- Manage the marketing budget. Negotiate contract terms with outside agencies and suppliers. Communicate with outside advertising agencies on ongoing campaigns.
- Maintain and develop marketing staff and their professional and technical knowledge by recruiting, selecting, orienting, and training employees, and by providing educational opportunities. Counsel and discipline employees as necessary. Plan, monitor and evaluate job performance, and conduct performance appraisals.
- Perform other duties as assigned by management.
Education:
High School Diploma or equivalent required.
Experience:
1 - 3 years advertising experience required. Experience in the automobile industry or the Auction business preferred.
Competencies/Skills:
Strong communication and interaction skills required. Effective and competent management, sales/marketing, and organizational skills required. Knowledge of typesetting and advertisement layouts necessary. Good computer and software knowledge essential.
Accomplishments
(Degrees, Certifications, Languages):
Degree in art or advertising preferred.
Physical Demands:
Work Environment:
Ability to sit or stand for prolonged periods of time. Vision abilities required include close, distance, color, and depth perception.
Closing Statement Manheim Auctions, Inc., a wholly owned subsidiary of Cox Enterprises, Inc., is the highest volume operator of wholesale vehicle auctions in the world. Manheim also provides Internet commerce through AutoTrader.com and Manheim Interactive. In addition, the company provides dealership management systems, dent repair, and vehicle certification and inspections programs. Manheim is an Equal Opportunity Employer and a Drug-Free workplace. Please use the Cox Career Network at http://www.coxenterprises.com/coxcareer/ to submit your resume.
Requisition ID: 304737-1
Company Description:
Company Description:
Manheim was established in 1945 as a wholesale vehicle auction operation.
With 20,000 employees in 107 operating locations around the globe, Manheim is the world’s leading provider of vehicle remarketing services. In 2012, Manheim handled nearly 8 million used vehicles, facilitating transactions representing more than $50 billion in value.
A subsidiary of Atlanta-based Cox Enterprises, Manheim is transforming the wholesale vehicle buying and selling experience through investments in technology and innovative products and services.
Manheim has set the industry standard for buying and selling used vehicles at live auctions and online. Manheim brings together qualified sellers and volume buyers of used vehicles that include automotive dealerships, banks, car rental agencies, car manufacturers and government agencies. Manheim offers its customers a reliable and secure market in which to purchase a variety of vehicles and services that no other remarketing provider can match.
Reference: Source
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