Saturday, February 1, 2014

Marketing Manager

Marketing Manager

Planon - Braintree, MA
Minimum Education:Bachelor's Degree
Job Number:126183212






 Job Description
Marketing Manager About Planon Planon is the leading global software provider that enables organizations to solve their Facility Management and Real Estate challenges effectively with superior software solutions and excellent customer service. The Planon Solutions include Real Estate Management, Space & Workplace Management, Maintenance Management, Integrated Services Management and Sustainability Management. Started in 1982, Planon has over 1,800 clients in 40 countries and offices in Austria, Belgium, Canada, France, Germany, India, the Netherlands, Singapore, the UK and the US. Position The Marketing department is responsible for developing the right marketing strategy and implementing various activities to realize the business’ main objectives: demand generation and branding. As the Marketing Manager for North America (US & Canada) you are responsible for executing the preset global marketing plan and successfully plan and execute additional local marketing activities according the Go To Market Strategy for your assigned market. Key responsibilities · Ownership of the assigned markets. Knows the markets, Planon customers, Planon products and the competitors · Own the quality of all marketing data related to the assigned markets. Ensure data are accurate, complete and relevant · Give valuable and timely input for the global marketing activities and ensure proper execution of all global marketing campaigns · Own, drive and manage local lead generation campaigns that are defined in the demand generation strategy for the assigned markets · Own and organize on- and offline events such as webinars, exhibitions and seminars · Write and edit texts for (e-)mailings, websites and brochures · Work closely with Product Marketing, Online Marketing and HQ Marketing to ensure the use of relevant tools and messages in marketing campaigns 

Requirements:

Required education / experiences / key competences

·         Bachelor’s or University degree in Marketing or Business
·         2-3 years of marketing experience with B2B software marketing preferred
·         Experience with demand generation activities such as e-mail marketing and webinars
·         Knowledge of online marketing tactics like SEO, SEM and social media
·         Experience in managing on- and offline events
·         Experience using marketing automation software such as MARKETOwould be beneficial
·         French oral and written fluency not required but would be a huge plus
·         Strong MS Office Skills: Word, Excel, PowerPoint, Dynamics
·         Strong team player, collaborative and hands-on
·         Experience in working in a decentralized Marketing organization

Location

Braintree, MA

Benefits
Planon offers you an attractive and competitive salary and benefits package. On Target Earnings of 50K USD (including fixed and variable salary). This is a full time position with a Braintree, MA based office.
PRINCIPLES ONLY
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